Despite obstacles, the campaign achieved the following:

• Print & digital materials: Updated guides, legal notices, and newspaper wraparounds.
• Branded collateral: 10,000 lanyards, 6,500 card pouches, and ambassador uniforms.
• Public engagement: 90 trained ambassadors deployed, with study packs and assessments.
• Social media & web: Timely updates to counter strike related concerns and maintain engagement

• Widespread awareness of system changes.
• Effective crisis management to counter strike-related negativity.
• Successfully communicated 8 major system changes which were the largest system revision since 2015, despite external challenges.
• Strong campaign results and positive commuter feedback.
• Free card activations were a massive success, with sales increasing from 939 (2017) to 3,560 in 2018, with the highest demand in Atlantis and Mamre.
• Successful public engagement, reinforcing MyCiTi’s commitment to seamless transport.
• Agile execution ensured a strong, effective campaign despite unforeseen disruptions.