Africa Health

Client Brief

Africa Health, the continent’s largest healthcare exhibition and congress, made its debut in Cape Town in 2024, targeting a new audience in the Western Cape.

Alkemi Collective was tasked with driving awareness, positioning, and engagement while navigating:

Budget constraints and last-minute approvals
Unapproved media buys, limiting traditional advertising options
The need for a high-impact launch with strategic media visibility

Developed and executed a robust editorial and media relations strategy.
Secured paid digital placements, including News24 homepage takeovers.
Engaged top-tier media through targeted PR, press releases, and speaker profiles.
Provided live event social media coverage with real-time updates and engagement.

VALUE PROVIDED

Impact & results

443 media clips with a reach of 195.9M and an AVE of R25.3M.
Media features in ENCA, SABC News, Mail & Guardian, IOL, and more.

Social media success:

252.8K impressions and 2.7K page visits on Facebook.
72.9K impressions and 963 profile views on Instagram.
14.4K impressions and 2.6K interactions on LinkedIn.
High engagement rate (10%), surpassing industry benchmarks.
By leveraging strategic content planning, industry partnerships, and real-time engagement, we successfully amplified Africa Health 2024’s reach and positioned it as the premier healthcare event on the continent.